Welcome to the Official Mechandise Online Shop of the Santos Tour Down Under — Australia’s greatest cycling race! It is the first stop for the world’s best cycling teams and riders, and is the opening event of the UCI WorldTour.
Celebrate the energy, colour, and spirit of world-class cycling with our exclusive range of official merchandise and apparel.

Explore our collection lifestyle apparel, accessories, and souvenirs, designed for fans, riders, and cycling enthusiasts alike. From Stage Tees to TDU-branded polos, water bottles, and keepsakes, every item captures the passion of South Australia’s premier sporting event.

Proudly produced by Legend Sportswear, the official apparel partner of the Tour Down Under, each piece combines quality, comfort, and sustainability
whether you’re on the bike, cheering from the sidelines, or reliving the excitement from home.

Ride the spirit. Wear the legend. Celebrate the Tour.

Pre-Sale Orders placed before 10 November 2025 are guaranteed delivery or in store pick up before Christmas 2025.

A limited selection of 2026 official merchandise will be available from 15 December 2025 at the Legend Sportswear Showroom Café, 378 Unley Road, Unley Park SA 5061.